PUMA SUWON (2024)
The tension and excitement felt by athletes before a game are the culmination of their hidden efforts, and these emotions serve as the driving force that allows them to perform at their best. In this space, for Puma's creative expression and brand story, we captured these intense emotions and pre-game tension.| COMPLETION DATE | JAN 2024 |
| CLIENT | PUMA |
| LOCATION | SUWON STARFIELD |
| GROSS FLOOR AREA | 239.11㎡ |
| PHOTOGRAPHS | KIWOONG HONG |
Instead of focusing on the cheering and shouting on the field, our design captures the emotional journey of athletes as they walk from outside the stadium to the field, using key visual points along their path to convey the peak excitement and tension felt just before the game. The design incorporates the ceiling structure inspired by the athletes' entrance view in the stadium, as well as elements like the stadium track and spotlights
환호와 함성이 터지는 그라운드가 아닌 그 이면에 위치한 경기장 밖에서부터 필드까지 걸어가는 선수들의 시야를 공간 곳곳의 포인트로 활용해 최고조의 설렘과 긴장감이 느껴지는 경기 직전의 감정선을 따라가는 공간을 구성했다. 스타디움에서 선수들이 입장할 때 보게 되는 천장의 구조를 재현하였으며, 경기장의 트랙과 스포트라이트 등 다양한 요소를 사용하여 디자인했다.
