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MUZIK SEOUL (2023)

Team Virals carried out a package renewal and new showroom for Muzik. Music-themed eyewear brand, Muzik's showroom was inspired by an old record bar in Korea.
COMPLETION DATEJANUARY 2023
CLIENTMUZIK, STEALER
LOCATIONGANGNAM, SEOUL
INVOLVEMENTPACKAGE, FURNITURE, INTERIOR
PHOTOGRAPHSKIWOONG HONG

Team Virals carried out a package renewal and new showroom for Muzik. Music-themed eyewear brand, Muzik's showroom was inspired by an old record bar in Korea.

팀바이럴스는 뮤지크의 새로운 서울 쇼룸과 패키지 리뉴얼을 진행하였다. 뮤직을 모티브로한 아이웨어 브랜드, 뮤지크의 쇼룸은 한국의 오래된 레코드바에서 영감받아 공간으로 구현되었다.

Customed Module Cabinet for Muzik Eyewear

Packages and modular furniture were produced as an extension of the record shop's INDEXING system that itemizes records by genre and year. Neatly arranged eyewear packages are elements of the interior that encompass the entire space, and modular furniture with a structural design organizes the space with optimal circulation considering brands and consumers.

장르, 연도로 음반을 항목화하는 레코드 샵의 INDEXING시스템의 연장에서 패키지와 모듈가구를 제작했다. 정갈하게 나열된 안경의 패키지는 공간 전체를 아우르는 인테리어의 요소로, 구조적인 설계를 가진 모듈가구는 브랜드와 소비자를 고려한 최적의 동선으로 공간을 구성한다.

It also contains the brand's identity that communicates with customers in music and conveys eco-friendly values. The panels made of recycled T-shirts are harmoniously fused in space, and the cluster of glasses packages designed with the name tags of record plates and cassette tapes is reminiscent of a new concept of record shops.

음악에서 고객과의 접점을 찾아 소통하고, 친환경적 가치를 전하는 브랜드의 아이덴티티는 재활용된 티셔츠로 만들어진 패널로 표현했으며, 레코드판과 카세트 테이프의 네임택이 포인트인 안경 패키지의 군집으로 새로운 개념의 레코드 샵을 연상시켰다.